Sigma Systems Appoints Sales Executive for North America

  • Posted by SIGMA
  • June 25, 2018 11:30 AM BST

TORONTO, Canada – (June 21, 2018) Sigma Systems, the global leader in catalog-driven software has appointed Sales Executive, Carol Bettinger, to lead business development across North Eastern United States.

Carol has 18 years’ experience in the technology and communications industry and joins Sigma most recently from Alorica which provides customer management solutions for business-to-consumer (B2C) and business-to-business (B2B) sectors in the United States and internationally. Previously Carol served as Vice President of Strategic Accounts and Sales at Smith Micro, Telecommunications Systems, and Bridgewater Systems. In her new role, Carol will focus on driving the sales growth strategy within Sigma’s important Northeast US market.

Simon Muderack, Executive Vice President and Chief Commercial Officer at Sigma Systems commented:

“Sigma is experiencing incredible momentum in the market for its Create-Sell-Deliver portfolio that enables service providers to accelerate product innovation and bring new offerings to market faster, more profitably and on the customer terms. I’m extremely excited to have Carol aboard to further expand upon our vitally important customer base within North America. Carol has a great deal of experience with these customers, understanding their business drivers and working with them to find technology solutions that solve their most pressing problems.”

Carol Bettinger added: “I have been successfully selling applications, products and infrastructure elements to the major Tier 1 MNO’s and MSO’s in the NE USA for the past 18+ years. Sigma has a reputation for excellence and a great people culture, so I am looking forward to working with the team and helping new and existing customers get their digital business projects underway.”

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Chloe Purcell

Milner Strategic Marketing Ltd.

+44 1473 633123


Glenn Gibson

VP Marketing

Sigma Systems