Parks Associates: Less than 10% of Western European broadband households familiar with smart products

  • Posted by Julia Homier
  • November 3, 2015 4:45 PM GMT
CONNECTIONS™ Europe to highlight smart home products and connected entertainment research, 10-11 November, in Amsterdam

Dallas, Texas, November 3, 2015 - New Parks Associates research shows low consumer familiarity with smart home technologies in key European markets, while one-third of broadband households have strong concerns about the security of smart home products. The firm reports familiarity highest in France, where 12% of broadband households are very familiar with smart home products and services, compared to less than 10% in the U.K., Spain, and Germany. Between one-fourth and one-third of broadband households in these European markets have security concerns about smart home products. 

Parks Associates will address strategies to increase familiarity and allay security concerns with IoT and smart home technologies at the tenth-annual CONNECTIONS™ Europe – IoT: Connected Entertainment and the Smart Home, 10-11 November, NH Grand Hotel Krasnapolsky, Amsterdam.

“Like the U.S., the European connected home market is on its way to steady growth,” said Stuart Sikes, President, Parks Associates. “However, while the U.S. has an established foundation of security service to build on, energy providers, insurance companies, telcos, and retailers throughout Europe will have to share the load of driving consumer interest and creating new business models that lower barriers to adoption of new products and services.”

Event Speakers:


François Girodolle, Head, Product Partnerships, Nest Europe, Nest Labs

Christian Kurz, SVP Research, Insights and Reporting, Viacom International Media Networks

Greg Roberts, VP, Marketing, Icontrol Networks


Holger Knoepke, VP Connected Home, Deutsche Telekom AG

Mario Moura, GM Home Comfort & Energy Systems EMEA, Honeywell


Johan Ambuhm, VP Business Development & Digital Solutions, Inwido AB

Michel Arrede, Head, Marketing, Connected Home, Amdocs

Avi Barel, Director Business Development, ULE Alliance

Jonathan Beavon, Director Strategy, Video Software & Solutions, Cisco Systems

João Bocas, Chief Wellness Officer, The SelfCare People

Kevin Bouwmeester, Technology Lead, Apigee

Olivier Carmona, Board of Directors Member, DLNA; Director of Business Development, AwoX

Jon Carter, UK Head, Business Development—Connected Home, Deutsche Telekom AG

Bulent Celebi, Co-Founder and Chairman, AirTies Wireless Networks

Seb Chakraborty, CTO, British Gas Connected Homes

Cornel Ciocirlan, CTO EMEA, ARRIS

Richard Collins, Smart Home Expert, Neotion

Eamon Conway, Managing Director, climote

Charles Dawes, Senior Director, International Marketing, Rovi

Shane Dyer, Founder, Arrayent

Andrew Ferrone, VP, Pay TV, Roku

Carl Furgusson, Head, Strategy, Compression Business, Ericsson

Kevin Garton, CMO, Zonoff

Andrew Grant, Head, OTT and Digital Home, Dolby Laboratories

Raghav Gupta, GM, EMEA, Ooyala

Thomas Guss, Head, Business Development at Watson Nordic, Watson Nordic

Simon Harrison, Head, Technology, UK Innovation, RWE

Frank den Hartog, Senior Innovator, TNO; TWG Chairman, HGI, HGI/TNO

Kurt Hoppe, VP, Applications & Services, Prodea

Scott Hublou, VP, Global Connected Solutions, Salus

Anna Jones, Strategic Relationship & Advocacy Manager, Royal National Institute of Blind People

Farah Khan, Director – Business Development, CSS Corp

Mitch Klein, Executive Director, Z-Wave Alliance

Oliver Lewis, SVP Sky Integration, Sky Deutschland

Joe Liu, CEO, MivaTek

Klaus Milczewsky, Senior Manager, Deutsche Telekom AG

Adam Nightingale, VP EMEA, Accedo

Alain Nochimowski, EVP Innovation, Viaccess-Orca

Sumit Parab, Director, Product Management, UXP Systems

Sebastian Popovic, CEO, Zipato

Olivier Ribet, VP, High-Tech Industry, Dassault Systèmes

Marcus Scheiber, CEO, ROC-Connect

Patrice Slupowski, VP, Digital Innovation, Orange

Philip Steele, Founder & CEO, nCube Home

Werner Styrdom, VP, Technology, Irdeto

Emre Tavsancil, Head, Mobile Health Department, Turkcell

Peter Taylor, VP Affiliate and Digital Distribution, Fox International Channels

Itai Tomer, Head, Cloud DVR, Ericsson

Wendy Toth, VP, Marketing, Ayla Networks

Simon Trudelle, Senior Product Marketing Director, NAGRA

Wouter van der Beek, VP, UPnP Forum

Tom Van Leeuwen, Product Line Manager, Alcatel-Lucent

Martijn Vastenburg, Founder & Managing Director, ConnectedCare

Antti Vihavainen, Partner, Business Development, Cozify

Mark Walters, VP, Strategic Development, ZigBee Alliance

Marc Wullings, Head, Commercial Operations, Wellmo

Rafi Zauer, Head, Marketing, Essence

Sponsors include Icontrol Networks, AirTies, Alcatel-Lucent, Essence, Prodea, ROC-Connect, Tyco, ULE Alliance, UXP Systems, Z-Wave, ZigBee Alliance, Ayla Networks, MivaTek, and Zipato.

To schedule a meeting with an analyst, contact Holly Sprague:, 720.987.6614.


CONNECTIONS™ Europe is the leading annual executive conference on the connected home and IoT ecosystems. Visit Contact, 972-490-1113.