Rob Smith Rob Smith Director, Product Marketing - MDS

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Earthquakes, Football and Business Plans



    The credit crunch could be said to have a lot in common with an earthquake. One massive shock followed by the prospect of many smaller aftershocks, stretching out the tension and anxiety long after the immediate danger has passed.

    The current financial situation (post quake, pre-aftershock?) has left business execs with an interesting conundrum. Do you (a) cut costs, sweat your assets and protect your revenues until confidence returns or do you (b) invest in new ideas, hire additional heads and prepare yourself for the eventual upturn.

    For me, the defensive, risk averse approach of (a) is definitely the wrong one. To use a football analogy, there aren't many teams that successfully protect a 1-goal lead by sitting back and defending for long periods of time. And once the balance of goals has been restored, the side with attacking approach is far better positioned, mentally, to go on and win.

    Is your business attacking or defending?

    Rob Smith
    About Rob Smith Rob Smith works as Director, Product Marketing at MDS
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  • Wendy Roberts
    Wendy Roberts As manager of the HR team supporting the growth of our Company - Martin Dawes Systems - we have found ourselves in a great position in the face of credit crunch aftershocks. Customers are increasing their demand on our fantastic solutions and this, along...  more
    July 12, 2010