Tony Sceales Tony Sceales Head of Programme Development - 5G Programme - Department of Digital, Culture, Media and Sport - UK Government

Recent Entries

  • UK's enthusiasm for 5G is going strong!

    The GSMA recently released an article titled ‘5G: A Backbone for Europe’s Economic Recovery’, which points to the role the mobile industry, and the innovation 5G is playing in continuing to drive new thinking in technology, business and critical services across the 750 mo...
  • IoT, Connected Cars and the end of your private life?

    It is only a matter of time before all new cars are  fitted with cameras and telemetry devices, but I've been wondering considering what would be the trigger use cases that would drive mass adoption in existing vehicles.  I think I got at least one answer last weekend when I helped my...
  • Partnering for holistic customer experience orchestration

    I wanted to share with you a real-life tale of customer experience gone sadly awry.  The point of the story is that when you partner to deliver a service, the ownership of the customer journey can easily get fragmented and reflect badly on all parties, but also that the Digital Economy both hig...
  • ConnectedMe and my Apple Watch

      For my birthday a couple of weeks ago I'd been considering investing in a fitness monitoring device - surely it had to be better than joining a gym?  I surveyed the online market, consulted with colleagues and friends, and then (ignoring all the data and everyone's advi...
  • Opening Pandora’s box – how much choice is too much?

    To avoid confounding customers, service providers need to get better at using contextual data to provide tailored propositions.   Choice is a good thing, right? Yes, but only in moderation. Too much choice quickly becomes overwhelming, even for the most sophisticated buyer.     Ch...
    s