Ali Durmus Ali Durmus Founding Partner, Executive Committee Member - Etiya

Recent Entries

  • Marketing means big data

    There is no doubt as to the potential value that big data can bring enterprises but some are still grappling with the business case to justify the investment. Calculating the return on investment (ROI) on big data can be likened to sticking a finger in the air to determine which way the wind is blow...
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  • What next, social CRM?

    In this era of ‘big data’ IT departments are coming out with many, sometimes novel, ideas to justify the business case for investment. It was probably easier in the heady days of data warehouses because records had to be stored for long periods due to regulation. Marketing departments we...
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  • PLM provides profits

    Communications service providers (CSPs), particularly those operating mobile networks, appear to have embarked on a mass introduction of new products and services. However, they are not always geared for what this involves and many are finding that lack of planning and preparedness is costing them d...
  • Recycling silos

    The telecommunications industry is often criticised because it is made up of many silos that act as independent business entities despite being part of one corporation. There are many reasons things have evolved this way but in today's customer centric marketplace it can be a major hindrance.  ...
  • Innovation procrastination

    Communication service providers (CSPs) are often criticised for not being innovative, but that should hardly be surprising. For years they have had to cut costs and concentrate on core investments like network and IT, reduce headcount, and concentrate on getting and keeping customers mainly through ...
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  • Partner or perish!

    One area that has become increasingly more relevant for Communications Service Providers (CSPs) of late is partner management. The disruptive digital explosion has forced them to seek out new digital service providers (DSPs) to meet the growing demand for services they don’t have or may even u...
  • Facing Front-Line Fatigue

    Supporting the number and variety of mobile devices, unique product configurations, applications, and the volume of problems those create is overwhelming support staff.  As complexity increases, so does the customer frustration factor, resulting in more calls to customer care. Continuous traini...
  • Ready to Launch

    Although operators have always had a product lifecycle, they have not always adopted a product mindset. The commoditization and regulation of bandwidth and access means that operators need to become elite retailers of connected products. Connectivity is a wholesale product and the only way to increa...
  • Changing the Channel

    The market for connected products and services is fiercely competitive. Regardless of geography or product, competitors are everywhere and there is a growing need for operators to align themselves with retail and consumer business partners. That translates to sales channels. Retail outlets, contact ...